Product Development: Design, Strategy and Launch is a 25-minute online course that teaches employees the complete product development lifecycle from initial concept through market launch. It is designed for project managers, team leads, and cross-functional team members involved in bringing products to market, and includes a downloadable certificate of completion.
Organizations that fail to follow a structured product development process waste significant resources on products that never reach the market or fail shortly after launch. According to research from the Product Development and Management Association, nearly 40% of new products fail after launch, often due to poor planning, inadequate market research, or misaligned team execution. For employers investing in innovation and growth, ensuring your teams understand how to move from concept to customer is not optional - it is a core business competency.
This course prepares your employees to navigate the full product development lifecycle with confidence. From identifying market opportunities and conducting feasibility analysis to building prototypes, refining strategy, and executing a launch plan, your team will learn a repeatable framework for turning ideas into revenue. The course emphasizes cross-functional collaboration, stakeholder alignment, and the decision-making checkpoints that separate successful products from costly failures.
While no federal standard mandates product development training specifically, the business risk of untrained teams is well documented. Research consistently shows that structured development processes reduce product failure rates and improve time-to-market performance. Organizations that invest in formal product development training see measurable improvements in project completion rates and cross-functional collaboration. For employers with 25 to 500 employees, where each failed product launch can represent tens or hundreds of thousands of dollars in sunk costs, training your team on a proven development framework is a direct investment in operational efficiency and revenue growth.
| Team Size | Price per Person |
|---|---|
| 1 - 9 | $24.95 |
| 10 - 24 | $19.95 |
| 25 - 49 | $17.95 |
| 50 - 99 | $17.50 |
This course is available in English, Spanish, and Multi-Language CC at no additional charge.
Certificate of completion included. Downloadable upon passing the final assessment.